{"id":9752,"date":"2026-07-01T16:11:53","date_gmt":"2026-07-01T09:11:53","guid":{"rendered":"https:\/\/businesshubasia.com\/"},"modified":"2026-07-01T18:22:57","modified_gmt":"2026-07-01T11:22:57","slug":"expand-business-indonesia-zus-coffee-2","status":"publish","type":"post","link":"https:\/\/businesshubasia.com\/ja\/expand-business-indonesia-zus-coffee-2\/","title":{"rendered":"Building the Foundation: How Business Hub Asia Supports ZUS Coffee’s First Steps in Indonesia"},"content":{"rendered":"

An ongoing partnership supporting Southeast Asia’s fastest-growing coffee brand as it establishes operations in one of the world’s most dynamic consumer markets.<\/em><\/p>\n\n\n\n

At a Glance<\/strong><\/h2>\n\n\n\n
Client<\/strong><\/td>Zus Coffee Indonesia<\/td><\/tr>
Industry<\/strong><\/td>Food and Beverage, Specialty Coffee<\/td><\/tr>
\u30b5\u30fc\u30d3\u30b9<\/strong><\/td>Payroll & BPJS, Accounting & Tax, Legal Advisory<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

About ZUS Coffee<\/strong><\/h2>\n\n\n\n

ZUS Coffee is one of Southeast Asia’s most exciting coffee success stories. Founded in Malaysia with a mission to make specialty coffee accessible to everyone, captured in their tagline “Specialty Coffee for All”, the brand has grown rapidly to over 1,000 outlets internationally. Their loyal community of customers, known as Zuristas, has been central to this remarkable growth.<\/p>\n\n\n\n

With a proven model built on quality, consistency, and value, ZUS Coffee<\/a> has set its sights on Indonesia, the world’s fourth most populous country and one of ASEAN’s most vibrant consumer markets. In 2026, that vision became reality with the opening of their first physical store in Puri Indah, Jakarta.<\/p>\n\n\n\n

\"Expand<\/figure>\n\n\n\n

The Challenge: Establishing Operations in a New Market<\/strong><\/h2>\n\n\n\n

Entering Indonesia as an international F&B brand is an exciting but operationally complex undertaking. Beyond the product and customer experience, a business must rapidly build its compliance infrastructure: registering employees under the national social security system, establishing clean financial reporting under Indonesian tax law, and ensuring all legal obligations are met from the moment the store opens.<\/p>\n\n\n\n

For a team laser-focused on delivering a great coffee experience to their new Indonesian customers, dealing with these layers of regulatory requirements in an unfamiliar environment would have been a significant distraction. ZUS Coffee needed a reliable, experienced local partner to take ownership of these critical functions from day one.<\/p>\n\n\n\n

Our Ongoing Support: What Business Hub Asia Is Doing<\/strong><\/h2>\n\n\n\n

Business Hub Asia is actively supporting ZUS Coffee Indonesia’s operations across three core areas. This is not a one-off engagement; it is a continuing partnership that grows alongside their business.<\/p>\n\n\n\n

1. Payroll Management and BPJS Registration<\/strong><\/h3>\n\n\n\n

Managing the payroll and social security compliance for a frontline retail team requires both precision and consistency. Business Hub Asia runs the monthly payroll cycle for ZUS Coffee Indonesia, ensuring every Zurista is paid accurately and on schedule.<\/p>\n\n\n\n

Our BPJS support for ZUS Coffee spans both required programmes:<\/p>\n\n\n\n